His last name is perfect: Butcher. And it appears that the BBQ foods he sells are pretty close to perfect, too.
Ohio State University marketing junior David Butcher says the reception to his food has been so favorable that he could have raised funds enough to open his first restaurant. He opted instead to put his Fly BBQ on wheels. The college student's start-up recently began selling customizable meals featuring all-natural, fresh ingredients and smoky meats slathered in tangy sauce.
His entrepreneurial journey began by entering his business plans into competitions -- and winning. The approach made it much easier to raise money to launch his venture, he recently told a student magazine.
Butcher says the Flyby name is a nod to Dayton's aviation history (home of the Wright brothers). Though the moniker is relatively new, the groundwork for his food truck began with observations made at kitchen pop-ups.
He said he would use people's kitchens to set up minimal "restaurants" that would serve sandwiches and other BBQ fare. While people were chowing down, he was busy paying attention to which of his fares were gobbled up fastest.
From pop-ups, he moved on to branding his offerings and to catering events and peddling sauces and the like. He relentlessly sought to create a social media buzz about upcoming events as well, Butcher says.
For now he and his help peddle pulled pork from his food truck, but plans are in place to move into a bricks-and-mortar facility when demand and funds are ample, he says.
As ideas evolve from concept to business plans to raising money to opening doors, it becomes increasingly important to establish a relationship with a Sandusky business attorney experienced in business formation, the drafting of partnership agreements, commercial leasing, employment contracts and more.