Flynn, Py & Kruse
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Reducing conflict by optimizing communication in global business

For many Ohio businesses, the thought of expanding operations overseas and building a customer base that spans the international market is both exciting and overwhelming. The unique opportunities that international business endeavors provide may enable once-small companies to transition into world-renown enterprises that are able to provide a customer experience that is not easily replicated by stiff competition. 

Part of building a successful international empire is understanding how to communicate on an international level with consideration to the vast cultural differences that are inherent in different countries throughout the world. According to Forbes, companies working specifically in business-to-consumer interactions should pay primary attention to the way they approach their potential customers both face-to-face and on a virtual platform. They should also be aware of who their target market is and which methods of advertising will appeal to the cultural values that are prioritized by different groups. 

Chron suggests that businesses learn about the different markets they wish to become a part of and demonstrate their appreciation for specific cultural values by highlighting them in their interactions with other businesses and consumers. They also remind business professionals to educate themselves about whether or not gift giving is appropriate in certain cultures, as well as how to dress, how to speak and what type of body language to use. Professionals should also pay considerable attention to the expectations another group will have of them and do their best to present themselves in a manner that is conducive to productive communication and understanding from the recipient party. 

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